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Digital Diplomacy and Tourism in Africa: Unlocking Opportunities for Growth and Collaboration
Digital Diplomacy and Tourism in Africa: Unlocking Opportunities for Growth and Collaboration
IntroductionAfrica, with its diverse cultures, breathtaking landscapes, and rich heritage, holds immense potential as a leading global tourism destination. However, the COVID-19 pandemic underscored the need for innovation and adaptation in promoting and managing tourism. Digital diplomacy—the use of digital technologies to achieve diplomatic objectives—has emerged as a critical tool for fostering international collaboration, enhancing [...]